So you want to start making money online from the comfort of your own home.
But you have no idea what to sell.
You’re all too familiar with clickbank and Jvzoo. But you don’t want to sell affiliate products you want to sell your own product and get 100 percent of the commissions.
Well I would like to congratulate you on making the wise decision to begin the journey to creating your own product.
Now there is nothing wrong with selling affiliate products, in fact there are millionaires raking it in hand over fist doing just that. So I wouldn’t necessarily totally dismiss keeping affiliate products as part of your portfolio.
Here are the top two sites I would recommend if you want to dabble in making money advertising other peoples products. A large part of my income comes from these sources so I would only feel right if I shared with you.
There is an approval process so I recommend using my affiliate links above. Once your approved you can contact me and we can discuss the best way to get your first campaign up and running in no time.
But that’s not what this article is about.
This is about making your own digital product.
The problem with making a product to sell online is that most people don’ t know what to sell or what format to sell it in.
There is no “one” answer that can solve all these dilemma’s, any internet marketer will tell you that it’s all about testing , testing and more testing.
But let’s start with selecting a niche.
Now there are a lot of cool tools you can use to find a good niche, one of the best I’ve heard of is market samurai. But I’m not going to bore you with all of that.
The time to do research and get into the really technical weeds will come with experience. For now as you are starting off you want to stick with the niches that are making money.
How do we know what niches are making money, well because everybody is in them.
There are a few things in this world that all people will always want, which you can create a product for to sell as a digital download.
- People want to make money.
- People want to look better.
- People want companionship.
Now you can break those niches down into a billion smaller niches but those are topics that you want to stick to for now.
I recommend the make money online niche. People don’t realize but on a global scale, internet usage is still in its infancy and it is going to grow tremendously. The gold rush is not over and I would urge anyone to believe that there is a piece of pie to be had.
However, whatever niche you choose just make sure there is a market. I am in many different niches.
One niche in particular is a website geared toward helping young men and women join the military. This is one of my most popular blogs and gets the most traffic, comments and interaction. However it makes the least amount of money.
That is not to say that I will not be able to better monetize it later, I am just saying that while some niches can be very popular, if your goal is to make money online, you need to start with that in mind.
So how do you create a product when you don’ t know anything?
I would recommend finding a PLR product to sell.
As time goes on I recommend learning and making something unique, possibly even a plugin or something even greater. Some of the biggest players make great money offering coaching and consulting. But if you want to get started quickly, then a simple PLR product will do.
PLR stands for Private Label Rights.
A PLR product is a product that is already created and is being sold with the permission for you to make it your own and sell it as your own. You can change the label, contents and all that.
You can buy PLR books, videos, plugins, audio programs you name it.
Now one thing I recommend is that when you buy your product, don’t just turn around and sell it “as is”.
Even though it is PLR you want to make it unique to you and your brand.
I hate to say this but the presentation and advertising of a product is going to make you the money, not the product itself.
A person with a $20 PLR Ebook who designed a beautiful cover, has an enticing sales letter will usually make more money that someone who spent days creating an original ebook, but has a crappy cover and a weak sales letter.
The content is always important, especially for long-term growth, but you have to sell your product. Marketing is key!
So where do you find PLR products. Well a quick google search will bring up a ton of sites selling plr books, videos and more.
You can also check out this link and get 100 great plr products for free
So now that you have your product, you have to think about how you want to spin it. This means, look into your life and see how you can customize the product to your brand
For example if the product is about how to obtain back links and you are a police officer. Maybe the product can be called
“To Protect, Serve and Backlink!
How A Police Officer Used a Simple Technique
To Create 2,3XX google safe backlinks every day.”
See what I mean. That might be corny but you understand where I’m coming from. It’s personalized to you.
You also want to read the book yourself and change the wording around to read more in your own voice. And maybe put some police officer euphemisms in there.
Then go hire some one to make a cover for you and you are now off to the races.
This is the bare bones way for any newbie to go from nothing to making their own product ready to sell.
You can do this in any Niche over and over again. It’s really that simple.
Now the harder part is selling this darn thing.
You eventually want to create a sales funnel. A sales funnel is not the easiest thing to make and it takes a lot of time. At least for me anyways.
But it is an essential part of marketing.
Below is the basic anatomy of building a sales funnel.
Once you get the hang of it, it’s not really that hard.
It’s just a bit tedious building each individual page then linking them all together, including paypal, in the proper sequence.
At the bare minimum you want to add a squeeze page right before your sales page so that you can capture email addresses. Your list is going to be essential in making money online. When you have a list your income options are so much greater. You can send them products to buy, affiliate links, get info on products to create or even sell solo ads.
So at a minimum if you don’t want to build a huge sales funnel just yet, at least build a squeeze page.
Now in the diagram above you see that paypal is used to collect payments. This is not hard to integrate but to make things a bit easier and to automate payments and the delivery of the product to the customer I recommend you use a service like payspree.
You can easily upload your product on payspree to sell and you can sell other people products as well
Payspree will take care of sending the product to your customer to download, they will take care of accepting the customers payments and paying you as well.
As you get more advanced you may want to self host and do all this stuff yourself but for now this is a super simple way to create a digital product and have it ready for sale.
All you need to do now is create a sales page with a link on it to your product. You can get the link from payspree after you have uploaded it there.
I will also not go in to how to create a sales page in this article. If you need more information on how to create a sales page you can click here to get a great sales page template.
So you have your product, you have your squeeze page which links to your sales page (in the shortened version of your funnel) now it’s time to get traffic to your squeeze page.
What if I don’t want to capture leads and build a list?
Well that’s up to you but I already explained why it was important to build a list. However if you must, then yes you can simply build your sales page and send traffic directly to it.
It is true with a squeeze page you will need to invest in a email management system like Aweber or Get response.
So the choice is yours.
One of the best ways to test out your product is with solo ads.
I would purchase a 200-300 click solo ad and see what your conversions are. Then from there start tweaking your sales page, buy more solos and see what improvements increase conversions.
Testing, testing, testing is the key.
I won’t get into buying a tracker and all that at this point. This guide is essentially about building your own product and marketing it.
There is a lot more to know but this is the bare bones get started quick guide.
Leave a comment, and I will be glad to go more in depth about whatever you have questions about.